Typographical Conveyance

"With visual Media, conveyance is the delivery of meaning or mood from the observed to the observer." (p. 283) -Krause

The purpose of this exercise was to come up with typographic conveyances using a given list of words.

The first word was "BRICK". I first found an image of a brick wall on Google. I then chose a font that was very thick and almost like blocks. I used the eyedropper tool to make the word the color of one of the bricks from the wall. Finally, I added a bevel and emboss effect in order to make the word stick out from the background and make it look more square like.

The second word was "LIGHTLY". I chose to do a simple image for this. I used a very flowy font and chose a light blue for the color. I then used the shape tool to put an light bulb as the dot in the "i". Finally, I added an outer glow effect to drive home the idea of light.

The third word was "PILLOW". I first found an image of a sleeping baby on Google. I used the magnetic lasso tool to outline the baby. I then dragged the baby onto a blank canvas. I added the text "Pillow" in a very rounded font to give it a fluffy effect. I then used the liquify filter to shape the word around the baby's head to make it look like a pillow. I added an inner shadow effect to the text to make it have a softer look. I left everything in this image shades of grey.

The fourth word was "SHRED". I chose a simple font for this image. I then used the line tool to draw white lines through the word repeatedly to make it look like the word itself was being shredded.

The fifth word was "XXL". I started with an image of an oversized man from Google. I used the magic wand tool to get rid of the background and then dragged him onto a blank canvas. I chose a font that is very thick and blockish. I made the "L" larger than the "XX". I placed the "L" on the man's huge stomach to emphasizes that it represents the word "large". Finally I added a drop shadow to make the letters stick out.

The last word was "ATOM". I first chose a simple, yet bolded font. Then, I used the paintbrush tool to draw red dots all over the word. I then added a drop shadow to the dots. Finally, I deleted the text so that all that was visible was the red dots in the shape of each letter. I chose to do this to make it look like the word was actually made up of hundreds of little molecules.

Overall I am very happy with my final products. I believe that each image correctly conveys the meaning of the word. I like that this exercise allowed us to utilize many of the different tools in Photoshop we have learned to use throughout the semester.