Thursday, April 7, 2011

Combining Fonts and Images

The purpose of this exercise was to combine an image or shape with fonts in order to create a logo or advertisement for a business. 

Advantage Auto Advertisement
I used photoshop to create my advertisement. First, I found a shape I wanted to use; I chose the checkmark shape. I decided to use the checkmark tool as a letter in the title of the business. As you can see above, I made an advertisement for Advantage Auto. I chose a bold font to make it match the checkmark. Then, I added a catch phrase "COME CHECK US OUT!" under the title of the business. I made "CHECK" and the checkmark the same bright yellow color to emphasize the pun. I chose to use all capital letters in the advertisement to make it seem like the image is shouting out to you. I added a bevel and emboss effect to "Advantage Auto" and a drop shadow effect to "Come check us out!" and the checkmark. 

I am pleased with my final product. However, one thing I believe could be improved is the spacing between the checkmark and the letters in "Advantage". If the "antage" part was overlapped slightly by the checkmark I believe it would look more together.

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