Alignment
Krause calls alignment a compositions “structural framework” (79). The exercise was to create an advertisement for an imaginary company. I chose to use an image of bright pink high heel shoes. I imported the image into a powerpoint document. I then centered the image at the top of the slide. I chose to use two simple, yet strong, words to describe the shoes. I added a text box and wrote “Fearless” and “Fabulous”. I then changed the fonts to make it look more aesthetically pleasing. I then set it to space out the letters in the word “Fabulous” so that it would be aligned with “Fearless”. I also added the company name, “Allard Heels Inc.” and “Established 2010” at the bottom of the slide. I made sure to keep the font small so that it would not take the focus away from the image or its caption. Finally, I added a gradient to the background to make the advertisement more catchy. I made sure that the darker part was behind the image and caption, again, to keep the focus on that portion of the image. When looking at my final product and comparing it with examples presented by Krause, I wish that I would have done something a little more edgy. I feel my advertisement utilizes the concept of alignment but it is very simple, and safe.
Krause calls alignment a compositions “structural framework” (79). The exercise was to create an advertisement for an imaginary company. I chose to use an image of bright pink high heel shoes. I imported the image into a powerpoint document. I then centered the image at the top of the slide. I chose to use two simple, yet strong, words to describe the shoes. I added a text box and wrote “Fearless” and “Fabulous”. I then changed the fonts to make it look more aesthetically pleasing. I then set it to space out the letters in the word “Fabulous” so that it would be aligned with “Fearless”. I also added the company name, “Allard Heels Inc.” and “Established 2010” at the bottom of the slide. I made sure to keep the font small so that it would not take the focus away from the image or its caption. Finally, I added a gradient to the background to make the advertisement more catchy. I made sure that the darker part was behind the image and caption, again, to keep the focus on that portion of the image. When looking at my final product and comparing it with examples presented by Krause, I wish that I would have done something a little more edgy. I feel my advertisement utilizes the concept of alignment but it is very simple, and safe. 
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